A Milestone: My first ever solo Street Photography Exhibition 'WERBUNG' has opened at ISON Budapest.

Yesterday night I have experienced a defining moment in my creative journey: the opening of my first solo street-photography exhibition, WERBUNG, at ISON, in my hometown of Budapest, in the company of a supporting bunch of friends, family and fellow enthusiasts of photography and visual culture.

The series explores the quiet dialogue between commercial imagery and everyday life on the streets.

By isolating these accidental juxtapositions, I hope to objectively reveal how advertising both shapes and is shaped by the pulse of urban reality, and how much we are constantly exposed to commercialism.

Yet beyond the work itself, the exhibition’s opening was a profoundly personal experience for me, as friends, fellow photographers and curious passers-by filled the space with good spirits and interesting conversations, along with precious encouragement — whether it came in the shape of some kind words, or simply showing up on the event. All these have turned this professional milestone into one of those very special memories I’ll treasure.

Thank you for believing in the vision and for reminding me why I pick up a camera every day! Your support fuels my further endeavors, discoveries, and upcoming stories waiting to be told.

Event photos by: Luca Ágnes Gricz.